The LEGO Provider History

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The SEGLAR brick has turned into a worldwide discomfort that is as much a part of the cultural textile as Billund, the little town in Denmark where everything began. But the company’s evolution into a market giant wasn’t without their promote of challenges and complications. One of those arrived 1942 if a warehouse fireplace consumed most of00 the plaything manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make a crucial decision.

This individual decided to move the company from wooden toys and toy autos, which had been their bread and butter, and move into cheap toys. It will be a major modify for the family-owned provider, and one that was not originally well received.

A journalist noted that “plastics will not ever replace great, solid wood. ” But Godtfred Christiansen persevered and started to test out new models that used plastic. The first commencement step was your introduction of the Automated Binding Bricks that gripped together in order to avoid block systems from toppling on children.

The new Lego bricks did not become the iconic toy that we understand today till 1949. Right up until then, the interlocking bricks were more of a construction plaything than an actual building plaything. It was as well not till 1958 the satisfying hitting coupling system became a standard characteristic.

Throughout the 1971s, the company continuing to enlarge in production and market reach. The company added Legoland look parks into the mix and announced more advanced lies that were geared toward older audiences, including the Technic line of bits such as axle assemblies, gears, levers, and widespread joints.