What Is a Marketing Manager? How to Become One, Salary, Skills

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A senior level accountant with 7-12 years of experience enjoys an average annual salary of $188,578. The VP of marketing is responsible for creating a cross-functional marketing plan that drives the marketing department’s overall strategy forward. They define and balance the marketing work that the team will accomplish to achieve the department’s objectives. The VP of marketing manages leaders within the broader marketing team and reports into the CMO or CEO, depending on the size of the organization. Experience is generally the main factor that influences a marketing manager’s salary — seniority within an organization is often the driving factor. In some fast-growing industries, marketing professionals may have the opportunity to step into senior roles relatively early in their careers.

  • This digital marketing course is designed for students with a range of professional experiences — including beginners.
  • The average salary for a marketing manager, a generalist title for someone who plans and oversees a variety of marketing activities, can range from $49,000 to more than $120,000 annually.
  • A marketing manager can be assigned to a single product, a product line, a brand, or the entire company.
  • In addition, the average accountant salary at companies like Google and Airbnb are highly competitive.
  • The CMO sets the overall marketing vision and strategy and ensures alignment with broader organizational objectives.

Analyze the market and your qualifications to negotiate your salary with confidence.

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The specialist reports to the marketing manager and is responsible for carrying out day-to-day activities that help move the marketing team’s objectives forward. Marketing specialists are typically hired directly out of university or with one to two years of professional experience. Marketing manager positions usually require a bachelor’s degree in marketing or a related field. Besides earning a degree, having a portfolio and previous marketing experience is essential to becoming a successful marketing manager.

Marketing manager salary

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What does a marketing manager do?

Some industries need marketing managers who understand how to communicate and engage with niche audiences. Financial services and insurance companies tend to be bigger, established enterprises — which likely explains the higher average salaries in those industries. The CMO is an executive-level role responsible for the success of an organization’s marketing department.

Marketing manager salary

California pays Marketing Managers the most in the United States, with an average salary of $113,956 per year, or $54.79 per hour. The cost of living in coastal states is typically higher than the national average. For example, California has the third-highest cost of living in the United States, while New York ranks fourth.

Marketing Manager Salary by State

Building a portfolio of ad campaigns, SEO writing and social media experience is an important step for an aspiring marketing manager. Marketing managers handle the strategy, content creation, budgeting and collaboration involved in developing marketing campaigns. Marketing managers may also oversee a team of marketers who use their specialties to execute campaign requirements. Here’s what to know about a marketing manager’s salary, needed skills and how to become one.

A good starting salary for a marketing manager is $69,000 in the United States. That puts you in the 10th percentile of annual income for a marketing manager in the U.S., which is about what you would expect if you were new to the field. The average salary for marketing managers is $107,460, but that normally requires some level of experience to achieve. Furthermore, a good starting salary for a marketing manager can vary by state. The marketing manager is a mid-career marketing generalist who manages and carries out marketing activities such as email marketing campaigns, paid advertising, or product launches.

Highest paying marketing manager jobs

The program’s content is curated by the General Assembly digital marketing advisory board so that you are able to meet the evolving employer demands of a digital marketer. The outlook for professionals working in digital marketing is promising. The U.S. Bureau of Labor Statistics predicts that there will be an average of 35,000 marketing jobs open each https://wizardsdev.com/en/vacancy/marketing-manager/ year from 2021 to 2031. Marketing managers are essential to a company’s growth strategy, as they help run advertising campaigns and develop and manage content creation, promotions and social media. Marketing managers work closely with a team of marketers to help develop marketing strategies, create content and measure marketing performance metrics.

Marketing manager salary

A marketing manager can be assigned to a single product, a product line, a brand, or the entire company. The manager typically must incorporate a variety of input from creative, research, advertising, and sales teams. A marketing manager with 0-2 years of experience earns an average entry-level salary of $77,612. A mid-career accountant with 3-6 years of experience makes $104,550 a year on average.

FAQs About Marketing Managers

Marketing managers are responsible for establishing and maintaining a company’s marketing strategies and campaigns. Marketing managers can be found across industries and work in a variety of mediums ranging from digital to print to media. The main objective of marketing managers is to spread awareness of their brand’s products or services and grow the customer base. A marketing manager could make as low as $45,000-$60,000 starting out, but the average salary is $108,000. As with most careers, education level impacts a marketing manager’s salary. Most marketing managers have a bachelor’s degree, but those with graduate degrees, like an MBA, tend to earn higher salaries.

Marketing manager salary

The average total compensation for a Marketing Manager in US is $100,375. Marketing Manager salaries are based on responses gathered by Built In from anonymous Marketing Manager employees in US. Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run ad campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.